Marketing Campaign
As publishers of leading IT business titles Computing and IT Week plus finance titles Financial Director and Accountancy Age, Incisive Media are able to offer a total media solution, which will enable you to reach individuals at every stage of the buying cycle.
Through a combination of print, online, electronic database marketing and research, you can benefit from our investment in the promotion of IMS to your target audience. The IMS campaign will offer visitors over 1 million opportunities to see comprising of:
- A two wave targeted direct mail campaign to over 40,000 individuals
- With over 99% of visitors registering via the website the emarketing is paramount and total campaign email quantities are just under 950,000
- Over 100,000 ticket inserts in leading industry publications
- Key association partnerships allow us to promote to the membership bases
- A dedicated PR team secures press coverage for the show as well as offering support and guidance for exhibitors including circulating releases focusing on recent developments and initiatives being developed by your company
- An international advertising campaign in print and online publications with a combined circulation of 720,000
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Social media marketing tools used to prmote the event include LinkedIn and Facebook plus we run our own event blog and wiki
IMS works with the following print publications, newswires, events, online communities and industry associations:
- Accountancy Age
- Butler Group
- Business Green
- City Information Group
- CIMTECH
- ClickZ
- Computing
- Contentmanager.net
- DM Magazine
- Financial Director
- Government Technology
- Information Age
- Information Architecture Institute
- IT Now
- IT Week
- Information World Review
- Journal of Information Management
- Revolution
- Searcher
- Search Engine Strategies
- Society of Archivists
- VNUnet.com
- Wired Gov
Co-marketing
Ensure maximum ROI on your participation and make sure your stand is busy. In addition to our event marketing campaign, there is a lot that you can do to influence your own success.
To help you with your pre-event preparations and marketing we will be compiling a Marketing & PR Guide and providing access to the exhibitor zone where you will be able to:
- Order free invitations to send to your clients and prospects
- Upload your company information, logo, press releases, sales brochure pdfs and product images onto our website
- Use the html email design template
- Download the event logo, advert flash or banner ad to host on your websites or on your advertising
- Create a page on your website dedicated to your presence at the show listing any seminars you are running or promoting on-stand competitions
To discuss your stand requirements or a tailored marketing package, please contact:
Neema Patel, Senior Sales Executive on T: +44 (0)20 7316 9636
Alternatively, should you wish to visit IMS,
pre-register now !
