Free Seminar Programme
Acquire new skills and stay up to date with the latest industry offerings - maximise your time spent out of the the workplace by attending the free show floor seminars run by independent industry specialists and practitioners. The programme will be published in September and the topics are listed below. Plus - scroll down to access FREE DOWNLOADS for the 2007 seminar sessions.
2008 Seminar Topics
CONTENT MANAGEMENT EXPO
- Considerations when selecting & implementing your content management system
- Case studies showing that a product / service has actually worked
- Achieve effective search engine marketing using your CMS
- Case Studies illustrating Content Management practice
- Understanding concepts and principles
- Best practice in Content Management deployment
- Content Management in a web 2.0 world
- Integrating information into business processes
- Compliance and content management – driving demand?
- ROI for CM
- Latest CM tools & techniques
- Does one size fit all?
- Which CM Solution for a mid market company?
- Integrating CM with Search, KM and DM
- Standards - new and emerging
ENTERPRISE CONTENT MANAGEMENT
- Making the business case for ECM
- Implementing a collaborative ECM infrastructure
- Key questions for ECM partner selection
- Developing a cost model for your ECM solution
- The role of open source software XML?
- What’s in it for me? Selling ECM to your organisation
- Reducing risk and ensuring compliance through ECM
- Example of ECM in the workplace
ENTERPRISE SEARCH SOLUTIONS
- Clean up your content to make it ‘findable’
- Managing your organisations search processes
- Open source search
- Opportunities in vertical & universal search
- Taxonomy & its impact on Web 2.0
- Semantic search in the enterprise
- Ontology – what is it and why do you need it?
- Case studies from organisations that have deployed an enterprise search solution
- Security issues in enterprise search
- The future of search
- Making the business case for enterprise search
- Integrating search and content management strategies
- Building and deploying a taxonomy
- User needs vs. business requirements vs. technical capabilities
- Strategies for improving the search experience
- Upgrading your enterprise search system
- Aligning enterprise search and other business functions
- Troubleshooting search problems
- Using taxonomies & metadata to drive successful search
WEB 2.0
- Social networking applications in business e.g. Facebook
- Overcoming cultural resistance in organisations
- 2.0 issues with intranets
- Applying social tools to business
- Moving from Web 2.0 to enterprise 2.0
- Future technologies - what's to come?
- Making sense of user generated content
- Benefits and applications of RSS in organisations
- Enterprise 2.0 - can it be delivered without creating organisational risk
- Application of second life in corporate & academic settings
- Practical applications of Web 2.0 in the enterprise
- The benefits of Web 2.0 in business today
- Considerations for making an investment in Web 2.0
- Getting buy in from your users
- Collaborating in the enterprise
- Incorporating Web 2.0 into your information strategy
- Using RSS and blogs to market your services and keep your users up to date
MARKETING THROUGH SOCIAL MEDIA
- Online reputation management
- How blended search can change your brands reputation
- How companies are using Twitter effectively to engage and interact with their customers
- Monitoring and analysis of social media
- Effectively measuring ROI on social media marketing
- Information capture within a network
- Privacy - managing what information gets out about your company
- Viral marketing - how to plan a social media strategy. Good and bad examples
- Using social media to drive web traffic and raise exposure of your company
- Social Media Optimisation
- Data portability (ie who captures and manages your data, and how do they do it?)
- Faster adoption of technology
- How to use social media effectively to engage with your clients and increase the reputation of your brand
- Social Media for political parties and governmental institutions
- Whose job is social media?
- Employee policy regarding social media
To download the free showfloor presentations from 2007, simply click on the links below, and find the presentation you would like to download - at the bottom of the seminar description page is the link to the presentation.
Registering in advance entitles you to
FREE fast-track entry saving you time on the day. Anyone arriving without having pre-registered will be charged £15.
Alternatively, should you wish to exhibit at IMS, please contact:
Neema Patel on T: +44 (0)20 7316 9636
