Free Podcasts

The benefits of social media and enterprise 2.0

Moderated by: Euan Semple, Independent Consultant, Euansemple.com
Panellists

• Ben Edwards, Publisher, The Economist.com
• Jem Stone, Executive Producer, Share, BBC New Media and Technology
• Adriana Lukas, Big Blog Company
• Myles Runham, General Manager, Europe, Ask.com
• Roo Reynolds, Metaverse Evangelist, IBM
(Keynote presentation from Blogs & Social Media Forum 2)

Keynote panel will examine:

• social media vs. enterprise 2.0
• bridging the gap between consumer internet experience and enterprise worker computing experience (grassroots development)
• identifying and measuring benefits; qualitative aspects
• risks and challenges

You need to register or login to download this podcast.

Tackling social media at The Economist.com
Ben Edwards, Publisher, The Economist.com
(Presentation from Blogs & Social Media Forum 2)

Ben Edwards is a publisher at The Economist.com, the web's foremost provider of daily global news analysis and debate. Prior to joining The Economist.com, he was the Director of New Media Communications at IBM. He was responsible for driving the development and adoption of a wide range of new communications technologies, from blogs and podcasts to wikis, social-networking software and interactive web tools and techniques toreach customers and for use internally within IBM as well.
In this presentation, Ben will share how he tackles social media in his day to day business.

To download the PowerPoint slides from this session, go to the white paper section on the home page

You need to register or login to download this podcast.

How BUPA is harnessing its collective intelligence using social bookmarking software
Keely Flint, Lead Information Architect, BUPA
(Presentation from Blogs & Social Media Forum 2)


Like many organisations, BUPA, the UK's leading private medical provider, is information rich and overflowing with knowledge assets. However the ability to fully exploit these assets is determined by the visibility, accessibility and mobility of information flow around the organisation. Large organisations can suffer from a silo mentality in terms of knowledge sharing and this leads to vital information and expertise not being put to best use.

Compared to small organisations, it's the sheer obstacles of scale in terms of ensuring information flows consistently around a large disparate workforce which leave larger organisations unable to fully mobilise their knowledge assets. But most importantly, the bigger the organisation, the harder it is to connect the right people and information at the right time and in the right place so as to maximise effective business decision making and corporate communications.

Social Bookmarking Software provides the opportunity to create a shared library of information resources which enables knowledge sharing and networking. These tools promise to be extremely valuable to organisations in harnessing the collective intelligence of their workforce. It's particularly relevant to public relations activities where tracking and sharing relevant conversations in the blogosphere is now an important corporate communications activity.

But how easy is it to implement and what are the organisational costs? Learn from the BUPA experience what the organisational benefits could be as well as top tips on piloting social bookmarking software in your organisation.

To download the PowerPoint slides from this session, go to the white paper section on the home page

You need to register or login to download this podcast.

Engaging with Passionates – a social networking marketing case study
Lee Bryant, Director, Headshift
(Presentation from Blogs & Social Media Forum 2)

BP/Castrol wanted to engage with Passionates in the motoring sector to learn more about the target market for a new range of high-end products, and worked with social software consultancy Headshift to design and build a pilot social networking project as a first step into this new area of marketing.

Motoraddicts.com was developed over a year by a global team, who coordinated their efforts using social tools, and went into beta in 2006 within a tight network of car passionates around the world.

This presentation will share what we have learned about the process of conceptualising and designing a vertical social network so far.

To download the PowerPoint slides from this session, go to the white paper section on the home page

You need to register or login to download this podcast.

Critical success factors for making social media work

Moderated by: Adriana Lukas, Big Blog Company
Panellists:

• Chris Shaw, Global Practice Director, Factiva Insight, Dow Jones Enterprise Media
Group
• Suraj Kika, CEO, Jadu
• Claire Wozencroft, Business Development Manager, C2B2
• Remco Verheul, CTO, NewsGator
(Presentation from Blogs & Social Media Forum 2)

Learning points:

• key considerations for developing a social media strategy
• getting buy in from the company; overcoming resistance
• success stories and those who missed the mark
• measuring and monitoring the impact of social media

You need to register or login to download this podcast.

Keynote case study: Managing the corporate brand through blogging
Simon Phipps, Chief Open Source Officer, Sun Microsystems
(Presentation from Blogs & Social Media Forum 2)

Simon Phipps is the Chief Open Source Officer at Sun Microsystems, co-ordinating Sun's extensive participation in free and open source software communities and actively participating in the global conversation they express. Prior to this appointment he co-founded Sun’s pioneering staff weblog facility at blogs.sun.com.

You need to register or login to download this podcast.

Futurology – social media and enterprise 2.0 predictions
Moderated by: Euan Semple, Independent Consultant, Euansemple.com
Panellists:

• Simon Phipps, Chief Open Source Officer, Sun Microsystems
• Adriana Lukas, Big Blog Company
• Nick Ward, Media Analyst, Panmure Gordan & Co
• Marc Monseau, Director of Media Relations, Johnson & Johnson
(Presentation from Blogs & Social Media Forum 2)

Learning points:

• opportunities in virtual environments e.g. second life
• the rate of adoption of web 2.0
• emerging business models in a web 2.0 world
• Predictions for the next 12 months

You need to register or login to download this podcast.

The problems and promise of social networking
Dave Pollard, Founder and principal, Meeting of Minds; Former CKO and Global Knowledge Innovation Director, Ernst & Young LLP, Canada
(Presentation at Online Information 2006)

Dave Pollard has been working for over 30 years, both as an advisor and coach to entrepreneurs, and as Canada's first CKO and Ernst & Young's Global Knowledge Innovation Director. While he is currently focused on innovation and strategy consulting through his own company Meeting of Minds, Dave continues to participate actively in the KM community as a member of many KM consortia, as a frequent conference speaker and university lecturer, as a member of most of the major KM forums, and as writer of over a hundred articles on various aspects of KM.

He is actively involved in social networking on a daily basis. Join him as he shares his knowledge and opinions on the subject.

To download the white paper & presentation slides from this presentation, go to the white paper section on the home page

You need to register or login to download this podcast.

Supporting mixed physical and virtual knowledge communities: when and how to effectively change modes
Dan Dixon, Senior Lecturer, University of West England and
Ed Mitchell, Former Editor, Knowledgeboard, UK
(Presentation at Online Information 2006)

Dan Dixon is a Senior Lecturer at the University of West England; Ed Mitchell is the former Editor of KnowledgeBoard. They are both experts in social software and online communities.
Together they will share their knowledge on effectively changing modes and supporting mixed physical and virtual knowledge communities.

To download the white paper & presentation slides from this presentation, go to the white paper section on the home page

You need to register or login to download this podcast.

Online communities: the supportive environment
Karen Eden, Knowledge Development Director, Oracle Corporation, UK
(Presentation at Online Information 2006)

Karen Eden is Knowledge Development Director for the Applications and Industry team in Europe Middle East and Africa.
During her 7 years at Oracle, Karen has played an instrumental part in shaping the strategy for EMEA Knowledge Management and Professional Community. Karen mobilises more than 35 professional communities across Oracle EMEA and is responsible for leading a virtual team of 35+ defining strategy and direction for collaboration working and communications.
Professional Communities bridge gaps and supplement organisational functions, they act as a catalyst for developing individual competency, and for the delivery of 'knowledge' and 'know-how'.
Join Karen as she talks about her experience dealing with online communities.

You need to register or login to download this podcast.

The future of social media and web 2.0 – where is it all going

Moderated by:
Euan Semple, Independent Advisor, ex-Head of Knowledge Management, BBC

Panel:
Adriana Cronin Lukas, Partner, Big Blog Company
Jaap Favier, Vice President and Research Director, Forrester Research
Ben Hammersley, Journalist for British Press (The Times, The Guardian and The Observer), and the Author of Content Syndication with RSS
Sam Sethi, Entrepologist, Vecosys
Mike Nutley, Editor, New Media Age
(Keynote presentation from Blogs & Social Media Forum 2006)

This session will examine what was learned throughout the day at the forum. What are the main trends around web 2.0 and how does social media fit in? The panel will give their views on future predictions of web 2.0 and social media trends.

You need to register or login to download this podcast.

Podcasting as a business tool

Alex Bellinger, Director, Audacious Communications

(Presentation from Blogs & Social Media Forum 2006)

Alex will explore the reasons behind the rapid rise of podcasting and examine how major brands are already using this new medium as a way of engaging customers, staff, and anyone else who matters to them. He will provide practical examples and advice on how to build podcasting into a business communications strategy and will highlight the challenges of creating an authentic voice for an organisation.

You need to register or login to download this podcast.

Keynote panel session

Moderated by: Martin White, Managing Director, Intranet Focus

Keynote panellists:
Matt Locke, Head of Innovation, BBC New Media
Paul Greenwood, Chief Information Officer, Clifford Chance
Adrian Dale, Managing Partner, Creatifica Associates
Clive Holtham, Professor, Information Management, Cass Business School

Podcast from the Online Information Conference 2006 where an esteemed panel of experts shared their insights and predictions on the technology developments that have shaped the information economy so far and their predictions for the future.

You need to register or login to download this podcast.

Pushing the envelope at NASA: Developing integrated taxonomies for tiered information architecture
Jayne Dutra, Enterprise Information Architect, Jet Propulsion Laboratory, NASA

Jayne Dutra has worked at the NASA Jet Propulsion Laboratory for the last
eight years, managing software development tasks in the areas of content management, search, portals, and information architecture.
Last autumn, her team developed a pilot for a faceted navigation system spanning multiple disparate repositories at the lab for the JPL Chief Engineer's Office. Jayne has recently been assigned to act as the IT Project Lead by the JPL CIO for a JPL initiative to better organise and classify the Lab's work, employee capabilities and skill sets in order for JPL to improve its ability to do work force planning and forecasting. This task is leading to the development of a JPL Business Domain Taxonomy and associated semantic tasks for data reconciliation including search, dashboard reporting and other mechanisms for targeted content delivery of business intelligence.

In this podcast - taken from her presentation at the Online Information Conference 2006, Jayne explains how she developed integrated taxonomies for tiered information architecture and how this has benefited the team at NASA.

You need to register or login to download this podcast.

Case study - Sun Microsystems - business blogging: innovate or die?
Alec Muffet, Principal Engineer, Sun Microsystems

"Blog" was popularly chosen as "word of the year" in 2004; by 2005 that word was "podcast". This observation encapsulates rapid social change - greater availability of broadband, wider enablement and uptake of "advanced" media formats - but it also reflects an evolutionary pressure to provide novelty and personal differentiation.

Having for four years watched his company's "blog hothouse" from within, Alec will present some personal observations on corporate blogging - whether it has peaked, plateaued, or is still climbing - and review the challenges that face blog-aware companies who wish to leverage (rather than wallow-in) blogging.

Podcast from the session that Alec presented at the Blogs & Social Media Forum 2006.

You need to register or login to download this podcast.

Benchmarking taxonomies
Joseph Busch, Founder and Principal, Taxonomy Strategies LLC

Joseph Busch is the Founder and a Principal of Taxonomy Strategies LLC. He guides global 2000 companies, government agencies, and NGO's in developing metadata frameworks and taxonomy strategies. He is an authority in the field of information science. Mr. Busch is a frequent speaker on metadata, taxonomy, indexing, classification research, information retrieval, and content management. Listen as he talks from his experiences about benchmarking taxonomies.

Podcast taken from Joseph's presentation at Online Information Conference 2006.

You need to register or login to download this podcast.

Listen to our expert panel of speakers as they discussed the benefits of social media, taken from the Blogs & Social Media Forum 2005.

Moderated by: Jaap Favier, Vice President and Research Director, Forrester Research

Panellists:Chris Shaw, Global Practice Leader, Factiva Insight
Steve Olechowski, Co-founder & COO, Feedburner
Simon Grice, Founder & CEO, etribes Ltd

You need to register or login to download this podcast.

Listen to an expert panel of speakers as they discuss challenges and developments in enterprise search:

Panellists:
Adrian Dale, Managing Partner, Creatifica Associates & Deputy Chairman of the Online Information Conference 2006
Amelia Kassel, President, MarketingBase – A seasoned Online Information speaker and highly knowledgeable search expert
Stephen E. Arnold, President, Arnold Information Technologies – World renowned search guru
Francois Bourdoncle, CEO, Exalead – Search professional from France
James Robertson, Step Two Designs – Leading intranet expert from Australia

You need to register or login to download this podcast.

Ruth Ward, Head of Knowledge Systems & Development, Allen & Overy Lee Bryant, Director, Headshift

Headshift have worked with Allen & Overy LLP, an international legal practice, to pilot a lightweight, social knowledge sharing infrastructure within different project teams and community groups in different locations. The aim was to provide a more manageable alternative to the kinds of discussion and collaboration that often takes place in email, and make it easier for people keep informed about relevant news and activities and to come together around a specific issue to discuss, research, document and co-produce guidance in response to client or business needs.

The project began with three pilot groups, each of which could use the same mixture of group weblog, wiki, social tagging, shared bookmarks and newsfeed aggregator, within a simple groupware interface. Based on the success of these pilots, the model is now being extended more widely across the business. The project has encouraged quick and easy collaboration without the need for special training, and introduced users to a new generation of social software tools.

Headshift have worked with Allen & Overy LLP, an international legal practice, to pilot a lightweight, social knowledge sharing infrastructure within different project teams and community groups in different locations. The aim was to provide a more manageable alternative to the kinds of discussion and collaboration that often takes place in email, and make it easier for people keep informed about relevant news and activities and to come together around a specific issue to discuss, research, document and co-produce guidance in response to client or business needs. The project began with three pilot groups, each of which could use the same mixture of group weblog, wiki, social tagging, shared bookmarks and newsfeed aggregator, within a simple groupware interface. Based on the success of these pilots, the model is now being extended more widely across the business. The project has encouraged quick and easy collaboration without the need for special training, and introduced users to a new generation of social software tools.

You need to register or login to download this podcast.

Ray Jordan, Vice President, Public Affairs and Corporate Communications, Johnson & Johnson

• Why have a global pharmaceutical like Johnson & Johnson (J&J) decided to use social media and what challenges do they face?
• J&J faced no pressure to change – the most fundamental changes occur or are required when companies face difficulties (e.g. IBM in 90s) and the overriding need to do something about it.
• Social media is different and the pressures on companies different from industry to industry.
• Customer demographics at J&J may not be appropriate for social media - for example, J&J’s highest spending customers are older generation and one growth trend for their business will be an aging population. The internet and social media is perceived as the domain of the younger generation, so the focus seems unnecessary.
• The knowledge about social media is difficult to get - outside the scope of IT and/or communications departments. The social media trend and applications are still evolving; they may be mainstream in some respects but not business mainstream so no 'supply chains' and 'industry players' to turn to as yet.
• The technology barrier/access – If you take IBM as an example every IBM customer has a computer! This is very different for non-technological companies such as J&J where this is not the case.
• IT departments can be a major obstacle - not only are they unfamiliar with new and flexible technologies but many have a vested interest in forcing existing 'solutions' purchased at large costs but not really used. For example, a request: 'I would like to use a wiki', response 'You should use our solution that we developed for sharing of documents.'
• Negative implications of using new tools with unfamiliar consequences - retention policies, information management, regulation etc.
  

You need to register or login to download this podcast.

You need to register or login to download this podcast.

Keynote Panel session from Online Information Conference 06
Moderated by Adriana Cronin-Lukas, Partner, Big Blog Company, UK

Panellists:
Matt Locke, Head of Innovation, BBC New Media
Ben Edwards, Head, IBM New Media Communications, USA
Alex Bellinger, Director, Audacious Communications, UK
Ewan McIntosh, New Technologies Research Practitioner, Learning and Teaching Scotland

Bringing together leading thinkers in the field of social software the panel examined why social software is important in organisations today. What are the main challenges of using these tools in organisations and how can you incorporate social software into your information strategy?

You need to register or login to download this podcast.

Nicholas Ampazis, Assistant Professor, University of the Aegean, Greece and CEO, GTP Solutions, Greece

You need to register or login to download this podcast.

Nic Newman,Project Leader, BBC Search Futures, UK

Nic Newman is one of the founding members of BBC News Online, Europe’s most visited news website. He was world Editor from 1997– 2001 and since then has led the technology and Product Development divisions. Nic is currently working on the BBC's strategy for search/find and his presentation examined the future of the BBC's search service in the world of Web 2.0.

You need to register or login to download this podcast.

Jeffrey Walker, President, Atlassian Software, USA

You need to register or login to download this podcast.

Alex Bellinger, Director Audacious Communications, UK
Alex is Director of Audacious Communications, a creative communications agency specialising in advising businesses, charities and associations on the development and production of podcasts as part of their internal and external communications strategies. He has 15 years of experience in public relations, marketing and lobbying, having most recently headed-up commercial banking public relations for HSBC and RBS.

You need to register or login to download this podcast.

Consultant & Columnist
IWR, UK

David Tebbutt writes regularly for Information World Review. He has been a journalist since 1979 and has won a number of awards. He writes about the application of computing systems to business.

He designs and maintains his own websites and blogs.

Past credits include writing for much of the trade, channel and consumer computer press as well as a number of business titles and national papers. He was editor of Personal Computer World from 1979 to 1981.

He has been running media skills training courses and messaging workshops under the ‘Press Here' banner. And he publishes his own shareware program, BrainStorm. It facilitates the capture, organisation and sharing of thoughts and other information.

You need to register or login to download this podcast.

Enterprise wikis and employee collaboration

JP Rangaswami, Former Head of Alternative Market Models, Dresdner Kleinwort Wasserstein

Through the implementation of internal and external blogs, instant messaging, wikis and RSS, the European investment bank Dresdner Kleinwort Wasserstein has fostered a collaborative environment amongst its employees that is unique to the industry. Over 400 employees blog internally and more than 2,500 employees - over 40% of the global workforce - use the bank's internal wikis. Six months after being opened to the whole bank, traffic on the wikis exceeds that on the corporate intranet and over 2,500 separate pages have been added to the DrKW wikipedia. JP Rangaswami, formerly Head of Alternative Market Models at DrKW (now CIO at BT Global Services), discussed how the bank reacted to the introduction of the wikis, what drove his decision to implement social and collaborative technologies and why they have been so successful and attractive to both IT and business users.

You need to register or login to download this podcast.